Freight Intelligence Built from Real Truck Parking Problems
Trucking Lab was founded to help transportation agencies and freight consultants make truck parking decisions with defensible, observed data.
Founded by someone who has worked inside the problem
Trucking Lab was created by a transportation engineer who saw the same data gap repeatedly in freight planning work.
Troy Choi, Ph.D., P.E.
Founder of Trucking Lab
Troy earned a Ph.D. in transportation engineering and is a licensed Professional Engineer. Before founding Trucking Lab, he spent years working on freight planning, infrastructure data, and truck parking demand analysis in public-sector environments.
That experience exposed a recurring problem: truck parking utilization data was often outdated, difficult to verify, or missing entirely. Agencies and consultants did not simply need more raw data. They needed defensible insight they could use in planning studies, policy discussions, and funding justification.
Why Trucking Lab was started
Truck parking can look like a narrow issue, but it connects directly to driver safety, supply chain efficiency, land use, corridor performance, and infrastructure investment.
Many agencies already have basic parking inventories. The harder question comes after that: which facilities are consistently full, where unmet demand is appearing, and where expansion may be more urgent than routine maintenance.
Trucking Lab was built to close that gap with observed utilization data, parking pattern analysis, and demand modeling that supports planning decisions at the facility, corridor, regional, and statewide level.
Our data philosophy
Trucking Lab is built around a simple belief: freight data should be practical, explainable, and defensible.
Observed first
We lead with observed utilization and parking behavior instead of relying only on static lists or scraped app information.
Modeling second
Models are used to supplement observed evidence, fill analytical gaps, and support future demand discussion.
Built for decisions
Our work is designed for freight plans, DOT studies, policy defense, infrastructure prioritization, and funding justification.
A conversation with the founder
Why truck parking?
Truck parking may sound small, but it is directly tied to driver safety, supply chain efficiency, and infrastructure investment. In freight planning work, I saw that many agencies had basic inventories, but struggled to explain actual utilization and unmet demand in a defensible way. I came to see truck parking not as a simple directory problem, but as a serious planning data problem.
Why partner with Trucking Lab?
Your internal teams are highly capable, but winning and executing major freight contracts is competitive. We provide curated engineering grade data instead of scraped app information. This saves your team valuable billable hours and delivers the defensible evidence needed to execute high stakes freight planning work.
How is Trucking Lab different from a basic inventory or popular data vendors?
A basic inventory helps identify where parking facilities are located. But the real planning questions come after that: which facilities are consistently highly utilized, where unmet demand exists, and where expansion may be more urgent than simple maintenance. Popular driver-facing data vendors can provide useful app-based signals, but Trucking Lab focuses on transportation agency studies and freight planning decisions. We connect observed utilization, parking patterns, and unmet demand modeling to help prioritize infrastructure investment.
What is the long-term vision?
Long term, Trucking Lab aims to become a practical transportation intelligence partner for freight consultants and transportation agencies. Truck parking is the starting point, but the core idea is defensible facility-level data and demand modeling. Over time, this approach can support freight corridor planning, electric truck charging location suitability, and other infrastructure decisions that need transparent and regularly updated data.
Ready to strengthen your next freight project?
Start a conversation with Trucking Lab about defensible truck parking data, utilization insight, and freight planning support.
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